Ten years of loyal service ends in a fabricated embezzlement charge and, soon after, a murder — and then, impossibly, a second life inside the very family responsible for it. Reborn Rich turns corporate betrayal into a patient revenge saga with a supernatural hinge.
What is Reborn Rich about?
The 2022 South Korean series follows an employee whose decade of devotion to a powerful family is repaid with a fabricated embezzlement charge and, ultimately, his death. Rather than ending there, the story pivots hard: he wakes up as the family's youngest son, carrying every memory of the betrayal into a body with the name and privilege he once served under. What follows is a methodical campaign to dismantle the conglomerate from the inside, using boardroom leverage and inherited standing instead of open confrontation. Adapted from a bestselling novel, the series leans on that source material's sense of structure, letting the takeover unfold step by step across a season rather than resolving in one dramatic reveal, which gives the family's internal rivalries room to build.
About the cast
Song Joong-ki anchors the series in the dual role at its center, backed by a deep supporting bench that includes Lee Sung-min, Shin Hyun-bin, Yoon Je-moon, Kim Shin-rock, Jo Han-chul, Kim Nam-hee, and Park Ji-hyun. The ensemble spans boardroom veterans and family rivals, giving the drama's corporate maneuvering enough competing interests to sustain a full season without repeating the same confrontation twice.
Context & significance
Directed by Jung Dae-yoon and Kim Sang-ho, Reborn Rich sits at the intersection of family drama and speculative fantasy, a pairing South Korean television has used reliably to dramatize inheritance and class without leaning on courtroom procedure. The novel it adapts had already built a following before the series arrived, which shaped audience expectations around how the reincarnation premise would be handled on screen.
Watching Reborn Rich on Ktime
Reborn Rich streams on K-Time with Persian dubbing and Persian subtitles, so the family's negotiations and boardroom maneuvering land clearly for Farsi-speaking viewers. Watching requires a free K-Time account login, though the show's page itself is open to browse without one, in keeping with K-Time's Farsi-first experience built for the Iranian diaspora.