A husband vanishes from his own driveway, and within hours a video turns his family's private terror into a public spectacle they can't control.
What is Clickbait about?
Clickbait follows the Brewer family after Nick, a devoted father, disappears without warning. A clip surfaces online carrying a message that implicates him in something far uglier than a simple disappearance, and the family's grief collides with strangers forming their own theories in real time. Each episode shifts to a different member of the household and the wider circle around them, slowly widening the picture of who Nick actually was to the people who thought they knew him best. The hunt for the person responsible runs alongside a second, quieter story about how quickly an unverified clip can reshape a family's reputation before anyone has confirmed a single fact.
About the cast
Adrian Grenier anchors the season as Nick, with Zoe Kazan playing his wife navigating the fallout at home. Betty Gabriel and Phoenix Raei round out a cast built around the detectives and relatives pulled into the case, each episode leaning on a different combination of these performers to carry the shifting point of view.
Context & significance
Clickbait is a co-production between Australia and the United States, and that dual perspective shapes its setting: an ordinary suburban street connected instantly to a global online audience. The eight-episode structure was built specifically around handing the story to a new character each hour, a format choice that lets the series treat social media itself as a kind of additional cast member rather than background noise. That structure also means the audience's own sense of what happened keeps shifting alongside the family's, since no single early episode holds the full picture on its own.
Watching Clickbait on Ktime
Clickbait is available on K-Time with a free account login, including Farsi subtitles and a Persian dub for viewers who prefer the series in their own language, alongside the original English audio.