Director: Apple
Cast: Bad Bunny
Super Bowl LIX is the 2026 Apple Music Halftime Show performance broadcast live from the NFL's championship game, featuring global Latin superstar Bad Bunny delivering a 14-minute spectacle that drew massive viewership across continents, marking one of the most-watched live music events of the year.
What is Super Bowl LIX about?
At the heart of America's biggest annual sporting event, the halftime stage transforms into a global music moment as Bad Bunny commands the field for roughly fourteen minutes. The Puerto Rican artist — among the world's most-streamed performers — brings his signature blend of reggaeton, Latin trap, and theatrical staging to an audience of hundreds of millions watching in real time. The performance unfolds as a condensed greatest-hits set wrapped in elaborate production design, large-scale choreography, and surprise elements that have become hallmarks of modern halftime spectacle. Presented by Apple Music, the show is engineered for both the stadium crowd and the home viewer, delivering a high-energy visual and sonic experience that stands independently as a short-form live concert document.
Cast & crew
Bad Bunny — born Benito Antonio Martínez Ocasio in San Juan, Puerto Rico — is one of the most-streamed artists globally, known for reshaping Latin urban music through albums such as Un Verano Sin Ti and El Último Tour Del Mundo. The Apple Music Halftime Show is produced in partnership with the NFL and Apple Music's live events division.
Context & significance
For Persian-speaking viewers across the diaspora, the Super Bowl Halftime Show has long been a cultural reference point that transcends sport — a shared live-television moment millions discuss across time zones. Bad Bunny's set carries particular resonance for diaspora audiences who follow Latin pop and reggaeton, genres with large Iranian-American and Iranian-Canadian fan bases particularly among younger generations. The performance is available in its original English and Spanish audio without Persian dubbing or subtitles, but the visual spectacle and music require no translation. Watching it on K-Time means no geo-blocking and no extra hardware — just stream it wherever you are.
Where & how to watch
Super Bowl LIX Halftime Show is available on K-Time. The performance streams in original audio — no Persian dub or subtitles are included. Watch on the web, on your TV, or on your phone, with no VPN needed and no geo-blocking. Cancel your subscription anytime.