Director: GPHG

25th GPHG Awards is a 2025 Swiss live-event broadcast capturing the Grand Prix d'Horlogerie de Genève ceremony, the most prestigious recognition in the global watchmaking industry, where the finest horological creations of the year are evaluated and celebrated before a distinguished international audience.

What is 25th GPHG Awards about?

Each year in Geneva, the watchmaking world gathers for its most celebrated evening — a ceremony where independent masters, historic maisons, and avant-garde artisans compete for recognition across dozens of specialised categories. The 2025 edition marks the 25th anniversary of this tradition, bringing together timepiece creators from across Europe, Asia, and beyond. Judges drawn from journalism, collecting, and technical expertise assess hundreds of entries on craftsmanship, innovation, and aesthetic vision. The broadcast follows the full ceremony from the red-carpet arrivals through each category announcement, concluding with the coveted Grand Prix du Jury award that crowns the year's single most exceptional watch.

Cast & crew

The broadcast is produced under the auspices of the GPHG Foundation, the Geneva-based organisation that has overseen the awards since their founding. No single host or presenter is credited in standard release materials; the evening features a rotating panel of watch-industry luminaries, collectors, and journalists serving as presenters for each award category.

Context & significance

For Persian-speaking viewers and Iranian diaspora members with a passion for luxury craftsmanship and fine horology, the GPHG ceremony offers a rare window into the world's most sophisticated artisanal industry. Switzerland's watchmaking tradition has long fascinated Iranian culture — precision, artistry, and heritage are values that resonate deeply. This broadcast, available in its original language without Persian dubbing or subtitles, rewards viewers who appreciate the visual spectacle of exceptional timepieces regardless of spoken commentary. It is a fitting choice for diaspora audiences who follow international design, luxury goods, or fine craftsmanship at the highest level.

Where & how to watch

The 25th GPHG Awards ceremony is available to stream on K-Time. There is no Persian dubbing or Persian subtitle track for this title — it plays in the original ceremony audio. Watch on the web, on your TV, or on your phone with no VPN needed, no geo-blocking, and no extra download required. Cancel anytime.