Director: Matthew Butler-Hart
A scheme to sabotage a rival ad campaign goes horribly wrong in Dagr, a 2024 British horror comedy directed by Matthew Butler-Hart.
What is Dagr about?
A group of fame-hungry YouTubers thinks they have found the perfect shortcut to viral success: swipe the concept from a rival advertising team before the pitch ever airs. What they do not count on is disturbing something buried far longer than any marketing campaign, an ancient druid demon that has been waiting for exactly this kind of intrusion. As the group's plan to steal the spotlight unravels, they find themselves fighting for survival against a force with no interest in likes, shares, or subscriber counts, only in punishing the trespassers who woke it. The result is a chaotic mix of influencer ambition and folk-horror dread, where every attempt to salvage the content grab makes their situation worse.
Cast & crew
Riz Moritz and Ellie Duckles lead the ensemble, joined by Emma King, Graham Butler, Hattie Chapman, and Luca Thompson. Matt Barber and Tori Butler-Hart round out the cast in supporting roles.
Context & significance
Dagr sits at the crossroads of two very current strands of low-budget genre filmmaking: influencer-culture satire and British folk horror rooted in ancient, land-bound myth. By pitting content creators against a demon tied to old rituals rather than modern technology, the film draws its scares from the gap between what its characters think they understand and what they have actually unleashed.
Where & how to watch
Dagr is available to stream on K-Time with a free account login, and the platform's Farsi interface makes browsing and watching straightforward for Persian-speaking audiences. Both Persian dubbing and Persian subtitles are available for this title.