Director: Joey Armstrong
Behind a title built on a bad-taste pun sits an undercover exposé, one that sends a former gang member turned animal-rights activist deep into the operations that supply bacon to British supermarkets.
What is Pignorant about?
Pignorant follows director Joey Armstrong (credited on screen as Joey Carbstrong) as he goes undercover with fellow activists to investigate conditions inside the United Kingdom's pig-farming and slaughter industry. Rather than a straightforward campaign film, it is shaped by his own past, having left gang life before turning his energy toward animal-welfare activism, and that history shapes how he approaches the risk of infiltration. Footage gathered over the investigation is used to trace how meat labeled and marketed a certain way reaches shelves, and to question the gap between industry messaging and what happens on the ground.
Cast & crew
Joey Armstrong directs and appears on camera throughout as the film's central investigator, with fellow activist Tarion Partridge joining him on parts of the undercover work. Much of the film's tension comes from watching the two navigate access to restricted sites without the protection a traditional documentary crew would have.
Context & significance
Produced in the United Kingdom and released in 2024, Pignorant sits within a wave of activist-led documentaries that trade polished production values for first-person access, often shot on hidden cameras rather than a full crew. The film's title plays on its subject rather than describing it literally, and its investigation focuses specifically on practices within the UK pork supply chain rather than farming in general. It arrives amid a broader public conversation in Britain about food labeling and welfare standards, positioning itself as one activist's on-the-ground account rather than a regulatory or scientific survey.
Where & how to watch
Pignorant is available on K-Time with Persian subtitles and a Persian dub, giving Farsi-speaking viewers a direct way into an English-language investigation. Browsing the film's page requires nothing, and starting playback just needs a free K-Time account, consistent with a platform built around a Farsi viewing experience for the Iranian diaspora.